Post 1 - Social Experience Model

What is Social experience?

It is all stuffs describing how people perform socially, like going pub with friends, going to the church, every actions / interaction  involving other people in our daily live (i.e. the Social Environment)

So, what do it means when it comes to a Social Networking Tools or Platform? It surely will be the fundation of each Social Networking Tools or Platform. It's telling how the users in the platform  can interact, perform any social activities in the platform (i.e. the Social Environment).

Social Experience Model specifies:

• how an social environment enables the delivery their value
• How the social environment enables relationships or focus users to work on a task
• Describe different roles for participants in the social environment

and can be classified as follows:

• Individual
• Social network
• Closed work group
• Visible work group
• Community
• Mass collaboration

In my opinion, it is all about the most fundamental part in the design of Social Networking Tools, some like the access right of each user, including what they can view, they can do, within the same platform


That's why, it was crucial for a Designer of Social Networking Platform to know this concept, before they start to design a Social Networking Platform.


Rawn from the IBM DeveloperWorks tried to summarize the Social Experience in a taste of technical guys, that's in a matrix form. I just take out the first row:

	Personal	Individual	Social Network	Defined Group	Community	Mass Collaboration
Who can join	Only the owner	Anyone in domain, or identified members	Identified members selected by owner	Identified members	Identified members and/or Anyone in domain	Anyone in domain

You'll from the Mass collaboration to Individual, the first step, joining the site will have different access right.

It's also one of the key factor which determine what kind of users to have what kind of right in the platform.

That's is the fundamentals of all social networking applications.


The core 'identity', which composing the 'community'.

Post 1 - Review

hello~ :), this is the first post!.

In the first lecture few lecture, a lot terms starting with social....Social Networking, Social Media, Social Computing, Social Network Analysis, Social Learning........it's really make people mess up your mind.

I know that's to tell us Social Networking is not just Facebook or a movie. 

This class is trying to told us Social Networking could have a wide definition, whatever platform, websites, tools, which provide platform for people to communicate, interact with, could be a Social Networking tools.

The first few lecture also introduce a lot of social networking sites/platform, that I believe no much of the classmates had heard before. This shows that there do a lot of rich investor and willing to take risk of investing on social networking platform. They believe 'Network Effect' of growing users or customers will event bring value.